// Based in Silicon Valley · Working with Bay Area & remote clients
Sound familiar?
The problems I get hired to fix.
01 · Website
"Our website is outdated — and it shows."
Slow, dated, hard to use on a phone — losing every homeowner who comparison-shops.
02 · Leads
"We run ads but the leads go nowhere."
Ad spend goes out, tracking is broken, and nobody knows which leads became jobs.
03 · Operations
"Everything lives in someone's head."
Quotes, scheduling, and client updates run on memory and text threads — and growth stalls with them.
Services
Three ways I help. One goal: more booked work.
Pillar 01Lead systems & ads operations
I fix how your business attracts, captures, and follows up on leads — Meta Ads, tracking, and the flow that turns an inquiry into a booked estimate.
lead generation audit
meta ads & ads tech
tracking & attribution
lead follow-up flow
Pillar 02Websites that convert
Fast, modern, mobile-first websites — built new or fixed — with one job: turn visitors into inquiries.
website development
ui/ux review
conversion flow
mobile & accessibility
Pillar 03Digital operations
I replace manual work — quoting, scheduling, reporting — with practical tools and automations your team will actually use.
workflow audit
tool selection
automation
dashboards & reporting
How I work
Diagnose first. Build second.
01
Audit
I map your website, ads, and lead flow to find where inquiries are lost.
02
Plan
A prioritized, plain-English plan: what to fix, in what order, and why.
03
Build
I implement it — pages, tracking, ads, automations — with you or your team.
04
Handoff
Documented and owned by you. Ongoing support, no locked-in retainers.
Featured case study
Stonefox Builders
A Bay Area outdoor living and remodeling contractor — excellent craftsmanship, no repeatable system for winning new projects.
From Meta ads to landed projects
Lead Generation Architect · Outdoor living & remodeling · Bay Area · Ongoing
Completed project — Woodside, CA · Stonefox Builders
The problem
New business ran on word of mouth — no ads, no lead capture, no defined path from inquiry to consultation. Good months and quiet months, with no control over either.
My role
Lead Generation Architect — owning the pipeline from Meta Ads and creative to lead capture, booked consultations, and landed projects.
What I analyzed
The local market and competing advertisers
Which services were worth advertising
How inquiries were captured and followed up
What I built
Meta Ads campaigns around finished-project creative
A pipeline the business controls instead of waits on: ads generate inquiries, inquiries become consultations, consultations land projects.
The lesson
Ads alone don't land projects — the system behind them does. Designed as one pipeline, every ad dollar has a job and a destination.
// More case studies in progress — fewer, real projects over a wall of logos.
Selected experience
An unusual mix — on purpose.
Most marketers have never worked inside a contracting business, carried a sales quota, or tested AI systems at Meta. I've done all three.
Meta (via Wipro)
AI & data quality — software and linguistic testing
Tested Meta AI products: multilingual data validation, regex automation, debugging, localization QA — daily work inside the same ad ecosystem my clients spend money on.
Stonefox Builders
Lead Generation Architect
Built the pipeline from Meta ads to booked consultations to landed projects — inside a real contracting business.
Samsung Semiconductor
Enterprise operations & logistics
Inventory systems, logistics, and data reconciliation at enterprise scale.
AT&T
Front-line sales & CRM
Carried a quota and worked CRM daily — I know what moves a customer from "just looking" to "signed."
History San José
Website UX & accessibility
Improved website UI, accessibility, and digital experience for a public institution.
Also: MIS graduate, San José State University · Python, SQL, Excel, Tableau · AI & analytics projects on request.
About
I turn messy processes into working systems.
I'm Jinhui Kim, based in Silicon Valley. Across AI testing, business operations, and web work, the thread is the same: take something disorganized and rebuild it into a system that runs better. I like small businesses because the results are visible — a fixed lead flow is booked jobs on a calendar, not a slide in a deck.
No tools you don't need, no lock-in retainers, no jargon. If something isn't worth your money, I'll say so.
Jinhui Kim
Founder · Ashfox Media Silicon Valley, CA
Technical + operations + marketing in one consultant
Inside Meta's ad ecosystem and a real contracting business
Plain-English plans, documented handoffs
You own every account, page, and system we build
Book a consultation
Let's look at your business together.
Tell me what's not working. I'll review it before we talk — the call is about your situation, not a sales script.
Free website & lead-flow teardown
Before we talk, I'll record a short review of your website and lead flow — what's costing you inquiries and what I'd fix first. No obligation.
