Case study · Outdoor living & remodeling · Bay Area

Stonefox Builders.

Excellent craftsmanship, no repeatable system for winning new projects. Our role: build one — from Meta ads and creative to lead capture, booked consultations, and landed projects.

From Meta Ads to Landed Projects

Lead Generation Architect · Outdoor living & remodeling · Bay Area · Ongoing
Completed redwood deck project by Stonefox Builders in Woodside, California
Deck detail with railing and hillside view, Woodside project Deck seating area among the trees, Woodside project
Completed project — Woodside, CA · Stonefox Builders

The Problem

New business ran on word of mouth — no ads, no lead capture, no defined path from inquiry to consultation. Good months and quiet months, with no control over either.

Our Role

Lead Generation Architect — owning the pipeline from Meta Ads and creative to lead capture, booked consultations, and landed projects.

What We Analyzed

  • The local market and competing advertisers
  • Which services were worth advertising
  • How inquiries were captured and followed up

What We Built

  • Meta Ads campaigns around finished-project creative
  • Messaging aimed at high-intent homeowners
  • Capture & follow-up flow: inquiry → booked consultation
  • Source tracking for every lead

Business Impact

A pipeline the business controls instead of waits on: ads generate inquiries, inquiries become consultations, consultations land projects.

The Lesson

Ads alone don’t land projects — the system behind them does. Designed as one pipeline, every ad dollar has a job and a destination.

More case studies in progress — fewer, real projects over a wall of logos.

Next step

Let’s look at your business together.

Tell us what’s not working. We’ll review it before the call — it’s about your situation, not a sales script.

Book a Free Strategy Call Or call (408) 634-3473
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