Experience & background
Most marketers have never worked inside a contracting business, carried a sales quota, or tested AI systems at Meta. I’ve done all three. The thread across every role is the same: take something disorganized and rebuild it into a system that runs better.
Software and linguistic testing on Meta AI products: multilingual data validation, regex automation, debugging, and localization QA — technical work within Meta’s broader product ecosystem, with an emphasis on data quality, automation, and user experience.
Built the pipeline from Meta ads to booked consultations to landed projects — inside a real Bay Area outdoor living and remodeling contractor. Ads alone don’t land projects; the system behind them does.
Inventory systems, logistics, and data reconciliation at enterprise scale — where a broken process isn’t an inconvenience, it’s a measurable cost.
Carried a quota and worked CRM daily — firsthand knowledge of what moves a customer from “just looking” to “signed.”
Improved website UI, accessibility, and digital experience for a public institution.
Technical + operations + marketing, under one roof. The combination matters more than any single line on a resume: I’ve seen how ads are built from inside Meta, how leads become jobs from inside a contracting business, and how operations break at enterprise scale.
Every role above fed into the next. Ashfox Media exists because the gap between running ads and actually landing projects is where most contractors lose money — and it’s the gap this background is built to close.
Next step
Tell us what’s not working. We’ll review it before the call — it’s about your situation, not a sales script.